Calm focus
The formulation targets approximately 90 mg caffeine with 100 mg L-theanine per 250 mL—close to a 1:1 ratio.
Functional drinks · Engineered in Sicily
First product · Fruitpresso
Focus & Power,pressed inSicily.
100% Sicilian citrus juice meets a double espresso, with L-theanine, magnesium and vitamins. Zero added sugar.
Discover a new daily ritual
Developed in Sicily. Made in Italy.
Morning · Work — Focus & Power
ETNA Fruitpresso
Bright Sicilian citrus. The depth of a double espresso. A considered formulation that brings a little more purpose to your everyday ritual.
Three expressions of Sicily
- Sicilian Orange+ double espresso
- Sicilian Mandarin+ double espresso
- Sicilian Sweet Lemon+ double espresso
Mandarin and Sweet Lemon coffee bases are new variants in development.
The recipe in detail
Ingredient targets
Magnesium 56 mg · vitamin C 80 mg · B3 16 mg · B5 6 mg · B6 1.4 mg · B12 2.5 µg. A pinch of Sicilian sea salt.
Target per 250 mL: ~55 kcal · 0 g added sugar · ~11 g naturally occurring fruit sugar.
Optional R&D direction
Panax ginseng extract, 40–50 mg, is an optional research variant—not a confirmed ingredient. Ingredient status and dose require review.
Formulation targets
Per 250 mL · development brief
90mg
Caffeine100mg
L-Theanine56mg
Magnesium80mg
Vitamin CB-COMPLEX B3 · B5 · B6 · B12
+ Sicilian Sea Salt
0 gAdded sugar
~55kcal
Made with 100% juice
Recipe targets, not lab-verified specifications. Final formulation and label values require confirmation.
Find your flavour
Citrus. Coffee. Chemistry.
Sicilian Orange
+ double espresso
Sicilian Mandarin
+ double espresso
Sicilian Sweet Lemon
+ double espresso
Packaging designs shown. The current Fruitpresso recipe brief uses a 250 mL serving; final pack formats are to be confirmed.
Why it works
Purpose in every ingredient.
Nothing added without a reason. A thoughtful balance of fruit, coffee and functional ingredients.
Power with purpose
B-complex and magnesium, thoughtfully included within the functional formulation.
Zero added sugar
Stevia Reb M, with no added sugar in the recipe brief. Fruit still contributes naturally occurring sugars.
Colour from citrus
Colour from the fruit, without synthetic colouring. Let the ingredients speak for themselves.
Rooted in Sicily
Developed in Sicily.Made in Italy.
Our story starts in Messina. Developed with CIS Sicily from real island fruit and bottled in Italy, ETNA brings Sicilian ingredients into a new generation of functional drinks.
Our name and twin-peak emblem are a tribute to Mount Etna. A place that gives our brand its character—and its sense of origin.
Sicilian activesCIS Sicily, MessinaBottled in Italy
The mountain behind the name
The ETNA range
One day, four rituals.
Four distinct recipes. One Sicilian point of view. Explore the ingredients, flavours and development targets behind each daily ritual.
Morning · Work
Fruitpresso
Focus & Power
Sicilian citrus and double espresso. Our first daily ritual, with a carefully considered focus formulation.
Development target
~90 mg caffeine + 100 mg L-theanine
250 mL slim can · recipe format
First product
Flavours & formulation
Flavour concepts
Sicilian Orange · Sicilian Mandarin · Sicilian Sweet Lemon. All paired with double espresso.
Ingredient targets
Magnesium 56 mg · vitamin C 80 mg · B3 16 mg · B5 6 mg · B6 1.4 mg · B12 2.5 µg. A pinch of Sicilian sea salt.
Target per 250 mL: ~55 kcal · 0 g added sugar · ~11 g naturally occurring fruit sugar.
Optional R&D direction
Panax ginseng extract, 40–50 mg, is an optional research variant—not a confirmed ingredient. Ingredient status and dose require review.
Training · Midday
Concept visualHydrate
Performance Hydration
Sicilian sea salt, citrus and a three-mineral electrolyte blend, complemented by B-vitamins and vitamin C.
Development target
900 mg total electrolytes
500 mL sleek can · recipe format
Under development
Flavours & formulation
Flavour concepts
Sicilian Lemon-Yuzu · Blood Orange · Cucumber-Lime · Wild Berry.
Ingredient targets
Per 500 mL: sodium 450 mg + potassium 350 mg + magnesium 100 mg = 900 mg total electrolytes. Vitamin C 40 mg, plus B3, B5, B6 and B12.
Target per 500 mL: ~15 kcal · 0 g added sugar. Stevia Reb M.
Optional R&D direction
Sport+ is an optional development direction with 2–4 g BCAA/EAA amino acids. It is not part of the standard formula.
Evening · Recovery
Concept visualGlow
Health & Beauty
A clear whey-and-collagen concept with delicate fruit flavours and a vitamin-and-mineral blend.
Development target
15 g total protein, including collagen
250 mL clear bottle · recipe format
Under development
Flavours & formulation
Flavour concepts
Peach & Rose · Berry Hibiscus · Lychee Blush · Citrus Elderflower.
Ingredient targets
Per 250 mL: 7.5 g clear whey isolate + 7.5 g bovine collagen peptides = 15 g total protein. Vitamin C 80 mg · E 12 mg · zinc 3 mg · selenium 55 µg · biotin 55 µg.
Target per 250 mL: ~90 kcal · 0 g added sugar. Stevia Reb M.
Contains milk-derived whey and bovine collagen. Halal-certified inputs are specified in the brief; this is not a certification claim for the finished product.
Celebrations
Concept visualFesta 0.0
Sicilian 0.0 aperitivo
Blood orange, white grape and bittersweet botanicals. A dry, sparkling Sicilian celebration in development.
Development target
0.0% alcohol target · sparkling aperitivo
250 mL can + 750 mL bottle · planned
Under development
Flavours & formulation
Flavour concepts
Blood Orange Spritz · Grape & Bergamot · Pomegranate Rosé.
Ingredient targets
Recipe reference per 100 mL: blood orange juice 12 mL · white grape juice 6 mL · vitamin C 32 mg. Bitter-orange and gentian botanicals; carbonated, with a dry finish.
Target per 100 mL: ~16 kcal · ~3.8 g fruit sugar · 0 g added sugar. Vitamin C target: 80 mg per 250 mL.
Alcohol-free flavour carriers are specified. The 0.0% target and any halal designation require final verification.
All quantities are targets from development briefs, not lab-verified specifications. Final formulations, ingredient approvals, packaging and launch details remain subject to confirmation.
Development silhouettes are illustrative, not approved packaging.
Grow with ETNA
Bring ETNA to your market.
For distributors, retailers and HoReCa partners across Central Asia, the Gulf and beyond. Let’s introduce a new daily ritual to your market.
- Premium by design.
- Real provenance.
- Function that differentiates.